Packaging, at first glance, seems pretty simple, but we know that it can actually be quite complicated. Making the technical decisions can be daunting. There are a lot of factors to consider: from substrates, to print types, to logistics and more. The list goes on and on. And since we get asked these types of questions a lot, we’ve decided to start a little FAQ series here on our blog to try an answer some of them for you.
For our first edition in the series, we’re covering print process options. Below we’ll discuss our print capabilities, what the differences are, and which print type is best for your display or packaging project.
Q. What type of print services do you offer? Which one is right for my project?
At Landaal, we offer digital printing, litho printing and direct/flexo printing services:
Offset Litho — Offset printing, also called lithographic, is used for mass print production and is best suited for mid to high volume projects. Litho process transfers images from etched metal plates to rubber blankets or rollers, which then transfer the image to paper (the top sheet). The top sheet is then combined with sheets of corrugated and usually die cut. The main advantage of this print type is that you get a consistent, high-quality image. With litho, you also have the option to include specialty coatings, foil stamping, embossing, and more.
Flexographic/Direct Print – Flexographic printing (Flexo for short) is a print production process that uses relief plates to transfer images directly to corrugated and is essentially a modern version of the traditional letter press. With this option and our equipment, you can include up to 5 colors, but there’s a wide variety of colors to choose from. Flexo is typically best suited for your mid to higher volume projects due to the initial expense of the print plates.
Large Format Digital – Digital printing is a method in which a digital-based image is printed directly onto corrugated/cardboard (or a variety of other substrates including plastic, metal, wood, foam, and more). With digital, no print plates are needed, so it allows for on-demand printing with fast turnaround times. Digital is also great for highly-targeted projects that require variable data for personalization or regional campaigns. Typically, digital printing is best for short run quantities.
Q. What is the minimum order quantity?
There is no minimum order quantity required. Thanks to our variety of print capabilities, we can produce quantities of 1 to 100,000 or more. It is important to note however, that pricing may vary depending on the quantity of your order. Our team of experts can help guide you to the best possible price point for your custom packaging and point of purchase projects.
Q. What are plate and die charges?
Plate and die charges (sometimes referred to as “set-up costs”) cover the cost of producing your print plates and cutting dies. The price varies with the type of order and, depending on the size and complexity, can range from a few hundred dollars to thousands.
Have more questions? Please let us know!