In the world of grabbing consumer attention, there are many obstacles to overcome. One of those obstacles is that the supply chain related to the roll out of point of purchase merchandisers is fragmented and often has many layers of expense.
In the mid-1990s retailers began a major push back to product manufacturers. The resistance was all centered on the time it was taking their retail associates to assemble displays that had been received from various Consumer Packaged Goods companies. Tucking, inserting, folding and plenty of head scratching had led the retailers to implement a labor reduction strategy. Each major chain began defining firm guidelines in which displays were to be already assembled and loaded with product. In turn, their associates were only required to remove outer packaging and locate the display.
The stricter display guidelines were beneficial to the retailers yet there was a fundamental issue that needed to be addressed. The CPG companies were not specialists at assembling these displays. They now had to develop separate packaging lines for display pack out and account for resources that had never been required in the past. In some cases, the CPG companies have outsourced fulfillment to other companies to handle this cumbersome task of meeting the retailers’ new requirements. The result, higher piece prices to account for the labor, burden and overhead are required to recoup for monies spent on POP assembly.
Landaal Packaging Systems recognized the need to bridge the gap between the retailer and the manufacturers. They invested time, money and resources to obtain the rights to the automated display technology of POPTECH. By creating merchandisers in which the manufacturer can easily load and ship, there is no need for separate packaging operations for the displays. On site at the retailer there is no objection because the automated assembly displays generally are constructed in less than 22 seconds.
“We have created a business model in which we reduce the pain points for both the CPG companies and the retailers,” states Terry Choate the Sales and Operations Planning Manager for Landaal Packaging Systems. “The response rate from both types of organizations has been exceptional.”
Laurie Shaw, Marketing Manager for Coffee Beanery adds, “We are always on the lookout for affordable and easy to put together merchandisers to showcase our coffee products. This unit definitely fit the bill and will result in increased sales with very little investment and taking up very little floor space and best of all-easy to put together. ”
As the brick and mortar retailers continue to compete with online super stores, the need to streamline cost will be important. One sure way to accomplish this is to utilize an automatic assembly display. The potential to reduce labor, overhead and freight within the supply chain is significant.
Landaal Packaging Systems is a family owned packaging company based in Burton, Michigan. The company is the exclusive United States manufacturer of POPTECH automatic displays. To learn more contact:
Terry Choate
Sales and Operations Planning Manager
Landaal Packaging Systems
800-616-6619
https://www.landaal.com/pop
info@landaal.com
Laurie Shaw
Marketing Manager
Coffee Beanery
3429 Pierson Place
Flushing, MI 48433
Phone: 810/ 244-8179
www.coffeebeanery.com
Coffee People Who Care
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