Local sustainable burial container company selects Landaal Packaging Systems to implement packaging strategy.
January 4th, 2016
Starting a business can be a challenging endeavor. It is not enough to have a strong concept, good business background and sufficient financial resources; small companies must also rely on positive exposure to break into the market places from which they seek sales.
Paw Pods LLC started with a very good idea. The concept of making a final resting container for pets, made from biodegradable materials was unique. The company then added a twist in which they provided tiny wild flower seeds that would eventually grow as a gentle reminder of the faithful pet that had passed.
The idea alone, no matter how good, is not what has propelled Paw Pods into a market leader in this category. That idea has been supplemented by good marketing and the implementation of the right branding strategy. This strategy has included a well thought out retail packaging initiative.
Paw Pods selected Landaal Packaging Systems as their partner for the design, prototyping and production of their retail packaging as well as the point of purchase display programs that they offer.
“I am beyond pleased with the way Landaal has handled our packaging needs,” comments Ben Riggan, the managing partner for Paw Pods. “They are professional and friendly. Landaal’s design team is creative and has amazing turn-around time”.
When Paw Pods approached Landaal Packaging about packaging design, the company responded without hesitation. They wasted no time in generating renderings and prototypes that fit the Paw Pods vision. Once those prototypes were approved, the initial short run production was completed utilizing Landaal Packaging Systems’ digital print equipment and cut with their automated cutting machines.
“Small companies are seldom in a position to pay large dollars for tooling and print plate charges,” states Terry Choate, Landaal Packaging Systems Marketing Manager. “Our company can eliminate those costs by running the programs digitally and saving our clients this expense. This is especially true on new products and short-run programs in which high volumes are not projected initially.”
The end result was a packaging model that kept initial costs low and helped Paw Pods grow at an aggressive pace.
“We have been extremely happy with the quality of work from Landaal,” adds Riggan. “We come to them with an idea, and we get nothing less than a brilliant product when they are done”.
Landaal Packaging Systems mission is to be the best full service provider of packaging products, supplies and services. Since 1959, they have helped customers solve their packaging problems with innovative ideas, uncompromising product quality and on-time delivery. As a family-owned business, they offer a tradition of consistent, reliable service to companies in the retail industry. For more information visit: www.landaal.com/pop
Paw Pods LLC is an earth friendly provider of pet pods and urns. Their products are 100% bamboo, rice husk, and recycled materials. For more information visit: https://www.pawpods.com