Paw Pods LLC started with a very good idea. The concept of making a final resting container for pets, made from biodegradable materials was unique. The company then added a twist in which they provided tiny wild flower seeds that would eventually grow as a gentle reminder of the faithful pet that had passed. The idea alone, no matter how good, is not what has propelled Paw Pods into a market leader in this category. That idea has been supplemented by good marketing and the implementation of the right branding strategy. This strategy has included a well thought out retail packaging initiative. Paw Pods selected Landaal Packaging Systems as their partner for the design, prototyping and production of their retail packaging as well as the point of purchase display programs that they offer.