Local odor removal company utilizes graphic counter top displays to launch their break-through product, GET THE STINK OUT.
Every retailer has thousands upon thousands of product offerings in every store. It is sometimes easy for a brand new product to get lost in the rows and rows of options that each location may offer.
The staff at JF Scent Control, LLC, a startup operation specializing in odor removal products, understood this long before the launch of their new product. Their vision was to provide potential customers with an easy way to access their GET THE STINK OUT product line.
Jim Lombardi, President of JF Scent Control, LLC, was very familiar with the need to highlight their merchandise with quick and easy point of purchase packaging. Jim had taken many steps early in the development process that aided the company in creating their POP packaging strategy.
“It was very important to us that we ensure that our potential customers could find our products easily. The style and versatility of the packaging would be key to achieving strong initial sales,” Jim explained.
JF Scent Control, LLC started the process by working with Landaal Packaging Systems. Landaal has been a leading supplier of packaging products, including point of purchase displays, since 1959.
Jim and his team clearly outlined the initiative which was to design a shelf display that could easily be positioned in multiple locations. The goal was to have one unit that was versatile enough to set within shelf or be placed on a counter top near the registers.
“It was clear that Jim and the team had given the packaging process a lot of thought during their preparations to launch the product,” noted Terry Choate, the Business Development Manager for Landaal Packaging Systems. “They provided initial concepts, visual drawings and a well-designed game plan on how to enter the market. It was very refreshing to have the customer be that prepared during initial discussions.”
JF Scent Control, LLC was already receiving order commitments from large retailers for some regional programs, so timing was critical. Thanks to their variety of print production equipment, Landaal Packaging was able design, test, print, and cut the initial order requirements within a short time frame. The initial orders for displays were all processed through Landaal’s digital UV printers and automatic cutting machines.
“The product sales were an immediate success,” states Jim. “The stores sold through the initial offering and placed reorders within a matter of a few short weeks. The process of turning our packaging vision into reality was efficiently executed. It allowed us to enter the market without extensive tooling and plate costs and put us in position to plan for
larger volume growth with reduced unit costs on all future display orders.”
Very few products take off with the sales momentum that GET THE STINK OUT has. The company is now managing large production requirements for many mass retailers such as Bed Bath and Beyond and Home Depot.
GET THE STINK OUT is a brand of JF Scent Control, LLC. The product removes smells by controlling bacteria causing odors, neutralizing odor rich lactic acid and stops the formation of stinky gasses. For more information visit: www.nostink-inc.com.
Landaal Packaging Systems mission is to be the best full service provider of packaging products, supplies and services. Since 1959, they have helped customers solve their packaging problems with innovative ideas, uncompromising product quality and on-time delivery. As a family-owned business, they offer a tradition of consistent, reliable service to companies in the retail industry. For more information visit: www.landaal.com
JF Scent Control, LLC. is a specialty odor control manufacturer. For more information visit: www.nostink-inc.com