FOR IMMEDIATE RELEASE
BURTON, MICH. — French Broad Chocolates believes small food luxuries are part of having a positive relationship with food, and one’s body. They also believe that food production must have a positive relationship with the earth.
Their business passion to be as local, organic and as fair-trade certified as possible is because food production must be sustainable — even when that food is created with such care and attention to aesthetics that the final product is as much art as it is food.
Until now, it’s been impossible to continue that precise level of sustainability to the shipping process.
The missing link in that chain has always been insulated packaging that utilizes bio-renewable resources and offers an environmentally responsible disposal option. Key to this mission was an insulating material that assimilates back into nature after its use.
In the end their search led them to Green Cell Foam® a surprising solution with its origins in America’s familiar cornfields, and a company just as passionate about eco-friendly shipping solutions, Landaal Packaging Systems.
French Broad Chocolates and Green Cell Foam® are perfect partners with biodegradable cold chain shipping solution from Landaal Packaging for French Broad Chocolates’ fair trade, organic luxury food business.
Thinking Inside the Box
What are the hurdles in delivering such delicate chocolate truffles and gourmet confections to the customer who can’t stop the Asheville, North Carolina location? Heat and high humidities in the summertime south, condensation from ice packs and vibration through the transportation process.
Important to French Broad Chocolates is the fact that Green Cell Foam® adds the benefits of greater shock absorption but more importantly the ability to wick away excess condensation. There is no need to include additional desiccant in the package to maintain dryness.
Landaal’s Green Cell Foam® is an alternative insulating material produced from little more than 100% US-grown corn, contains no petrochemicals, and has several responsible disposal methods, including composting.
University studies show that production of Green Cell Foam® has up to an 80% reduction in greenhouse gases and a 70% decrease in energy requirements from polystyrene. Legacy materials such as polystyrene and polypropylene have a lifetime of hundreds, if not several thousand years in a landfill, not to mention being derived from non-renewable fossil fuels.
In the relatively young market of sustainable, eco-friendly shipping coolers, Landaal Packaging Systems’ Green Cell Foam® is one of the longest-used, most-tested and effective biodegradable cold chain shipping materials on the market today. Green Cell Foam® has passed or exceeded rigorous testing benchmarks set by the pharmaceutical industry for its refrigerated shipping needs, where temperature control is critical to the chemical integrity of medical substances and human safety.
A Perfect Match
Passionate to meet the desires of a customer base of extreme chocophiles, French Broad Chocolates’ clients appreciate and fully-embrace the sustainable and holistic approach throughout the entire chocolate consumption cycle. The shift to the most eco-friendly shipping containers is touted as a “goodbye to polystyrene” and hello to a “massive reduction in environmental impact” stated on their website.
“Landaal’s mission is to be the leader in sustainable packaging,” says Terry Choate, Sales and Operations Planning Manager for Landaal Packaging, but he’s also well aware that in today’s marketplace being green isn’t enough. “We must be competitively green as well” he says. And for companies like French Broad Chocolates, who hold themselves accountable for environmentally responsible solutions in day-to-day operations, Green Cell Foam® is a strong step forward.
French Broad Chocolates strives to create small luxuries for their customers. Even in a tough economy, people still feel the desire to treat themselves to luxury. They may not be able to afford a new car or even a four-star meal, but there’s definitely room in the financial and calorie budgets for a box of truffles or decadent brownies.
Not feeling guilty about their relationship with French Broad Chocolates now extends to customers where shipping is involved.
French Broad Chocolates started the business as a husband and wife, operating their business and making chocolates in their home in Asheville, NC. In 2008, they opened the French Broad Chocolate Lounge, and created a beautiful space for customers to come and enjoy our desserts alongside an espresso or glass of wine.
The are passionately committed to a local, organic, farm-direct and sustainable business to the extent which is possible in the world today.
French Broad Chocolates
10 S. Lexington Ave.
For more information, contact Terry Choate, Sales and Operations Planning Manager, Landaal Packaging Systems — 810-223-0605
Green Cell Foam® is a registered trademark of KTM Industries, Inc. www.greencellfoam.com
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