Enjoying fun in the sun is the best part of summer. Townsquare Media and Landaal Packaging Systems have taken that fun to a new level. For the past two years Landaal has been a main sponsor of the Annual Cardboard Boat Race on Lake Nepessing in Lapeer, Michigan. The event draws hundreds of spectators and plenty of creative minds.
This year’s event was held on July 29th and showcased the best and brightest boat designers in the area. All corrugated materials were provided by Landaal Packaging Systems, but the concepts were independently developed by the dozens of registrants who participated.
“When we were first approached to be a sponsor of the race, we jumped at the opportunity”, states Terry Choate, the Marketing Manager at Landaal Packaging Systems. “We anticipate expanding our role in the next few years and hope to help promote the event to allow even more community members to take part.”
In addition to sponsoring, Landaal Packaging Systems also designed a boat and participated in the sponsors division of the race. The boat was captained by Landaal’s sale support specialist, Stephanie Barron, and her finance Blake Garland. “We added some length to the boat and it was even faster than last year,” shared Stephanie.
Landaal Packaging Systems is no stranger to building unique products as they create hundreds of point-of-purchase displays and other unique packages yearly. They have been manufacturing corrugated products since 1959 and are considered a leader in the corrugated and POP display marketplace.
Cardboard shark boat entry
Cardboard boat racers taking off
Nessi on Lake Nepessing